Devil's Cut by Jim Beam Premium Packaging.
Working from a rough designer's concept, I fleshed out this design using custom photography of a wooden bourbon barrel and applied some custom effects to the typography to create this package. Please scroll down to see the concept, the photography, and the final printing separations.
Here is the design concept that we were given to work from. We ended up shooting all new imagery for the background wood and barrel straps. We also reworked the typography to give it the illusion that it was branded into the wood.
Here are a couple of the photos that we used to generate the wood background for the final artwork.
Please click through the gallery below to see the four color artwork along with the specialty finishes.