Booker's Rye World Whiskey of the Year Key Visual.
This is a Master Key Visual for a small Booker's Rye ad campaign to commemorate being awarded the 2017 World Whiskey of the Year Award.
My role was to model and render the wooden background in 3D, compose and retouch the product shot, compose the product into the environment, layout the branding according to standards, make revisions, and see the project through to release.
This piece was used for OOH billboards in the state of Kentucky, the home of Booker's Bourbon.
Please click through the gallery at the bottom of the page to view the individual assets that went into creating this ad.
Creative Direction : Tim Mikus, Rachelle Malaney.
Product Photography : Matt Quinnan