CANADA CRY DIGITAL ADS
Adaptive Design and Photocomposing
The Ask:
Using the provided ad, remove the can from the product/drink lockup and replace with the provided 20oz bottle shot. The provided product/drink shot is a flat image, so do what you can to make it work. Adapt to 2 new sizes and create two versions of each size using the two provided headlines… “Cruise into your comfort zone.” (I wrote this headline by the way) and “Pull over and sip into your comfort zone”.
Headline 1 - “Cruise into your comfort zone”
Headline 2 - “Pull over and sip into your comfort zone”
Bottle & Drink Shot Retouching
Step by step progression
Click through the gallery on the right to see the retouching and photo composing process.
